What you didn’t know & what you should know before entering the Eastern European market.
If anyone would ask you where in the world can you find the best internet, what would you answer? Possibly the first country to come to mind was the United States, or maybe it's the internet in Western Europe. Well… think again!
When speaking with customers, we often get this common misbelief - that Internet in Eastern European countries will probably not be as fast, or reliable, as it is in Western Europe. Don’t believe the hype! Our answer is exactly the opposite: in Eastern European countries, you can source the fastest and best performing internet services in Europe – and there's more: at a very competitive price tag.
You heard us right.
Curious enough, it was the Soviet Union who “contributed” in a way to this. Back then, the telecommunication copper infrastructure in these countries was very problematic (if not non-existent); and because of that lack of copper infrastructure, Eastern European countries went directly and built fibre-based networks - much quicker than other countries that were still relying on their copper-based networks!
However, although fibre is widely available, and while performance and cost matter (a lot), there are still other challenges to face when sourcing internet in the region. Some of them which we share below:
When it comes to internet in Eastern Europe, there are specific regulations, laws and rules applied with regards to the setup, provisioning and operations of telecommunication services, as well as strict licensing requirements.
The quintessential example of this challenge is Russia. Russia is a huge country, with a vast variety of internet suppliers and resellers. Businesses with operations in Russia must know that they can get in real trouble when sourcing an internet connection from a provider who is not licensed and law compliant.
To avoid this issue, Globalinternet has an extensive onboarding requirement list in order to partner with any supplier and we are continuously cross-checking for compliance with every single provider, so that we make sure that we work not only with the best quality and most competitive local internet service providers, but also with those who are eligible by the laws of each country.
Once over the hurdle of finding a fully compliant provider with good quality internet at a fair price, there’s another challenge to overcome. When you are not familiar with the region, sometimes, the delivery of a specific service can take an unexpected turn in this region - that is the internal cabling requirements or high admin costs of the building management/owner.
However, this kind of “surprises” can be avoided when working with Globalinternet’s trusted internet providers, who have been trained during the onboarding on our way of working. In this way, we are made aware of all requirements and specific information in advance so we can offer customers transparency on all possible hidden costs and barriers - from provisioning up to the end of their contract.
Have you tried asking for a quote for internet access and got no response from a provider in Eastern Europe?
Although most of the people working in the telecom sector have an excellent command of the English language, local languages and understanding of the culture play a vital role in building a trusting relationship and ensuring your services are delivered as you expected without getting “lost in translation”.
“We champion diversity” is one of Globalinternet's company values, and we live this in our day-to-day by enjoying a diverse mix of cultures and nationalities in our team. We speak the language of our customers and we speak the language of our providers, so that we can make sure your requirements and understood and that you get the services you need.